STYLE / NETWORK UPFRONTS / ART DIRECTION & DESIGN
Every season, television networks need visual assistance in communicating their value to prospective advertisers. Style Network wanted a mostly visual presentation, so we came up with a "fashion look-book" style presentation that told the story of network, the demographics, and the shows that their sales team could use on the road.
But that was just the beginning. Using a 360 approach, we developed visually stunning leave-behinds, including data-rich infographic heavy one-sheets, a give-away swag program, an online sweepstakes where ad-buyers could win Rihanna tickets, a full digital advertising campaign to run simultaneously with sales meetings, and print ads to run in trade magazines.
