ELLE & ALIX  /  STYLE GUIDE & MARKETING CAMPAIGN  /  ART DIRECTION & DESIGN 
Elle & Alix, a luxury silk bedding company, had recently launched their product, but lacked grounding in their branding and image. Working with the NightKap agency, we created a brand style guide, and worked with their web designers to implement it across all channels.
Working from the established Campaign Style Guide, a Valentine's Day iteration was developed and executed. I also directed a photoshoot to refresh their product images for use online and in print.
Valentine's Day Iteration
Art Direction for Photoshoot
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