SNACK IT FORWARD  /  PMA FRESH SUMMIT  /  EVENT IDEATION & ART DIRECTION
Snack It Forward, a Sunkist division, was premiering a variety of new fruit snacks at the PMA Fresh Summit, a national  produce convention. They wanted a booth experience that stood out creatively and left a lasting impression to convention goers. The concept was a garden party mixer, a play off their snack mix product. Starting with a mood board to set the tone, I then crafted each element of the booth experience, from decor and costume to signage and give-aways. 
The Snack It Forward booth placed among Best In Show, for Best New Booth, at the PMA Fresh Summit.
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