DISNEY*PIXAR / FRANCHISE DESIGN / ART DIRECTION & DESIGN
Disney*Pixar was searching for new ways to market products based on their incredibly successful properties, specifically outside of theatrical windows. By grouping them together as a franchise, like Disney saw with the success of it’s Princess and Marvel groupings, they could breathe new life to titles in a retail environment.
We developed key art and a logo that enabled the characters to live in a single space, while retaining their individual characteristics. A gorgeous Proof of Concept book was created, in a printed metal-bound book.
BONUS: Having fallen in love with our key art and presentation, Disney*Pixar broke with their usual process and hired us to execute their usage guide, which you’ll see on-shelf.
